Figuring out your brand’s visual identity is one of the most important tasks when initially starting to build a brick-and-mortar business. This typically involves the procurement of an eye-catching name and logo. However, to really attract eyeballs, you’ll need to display your business identity up high where motorists and pedestrians can clearly see what you’re selling. The best way for your storefront to pull-in potential customers is with a vibrantly colored and sharply branded awning or sign.

Here are a few ways awnings and signs can be exceptionally effective for branding your business and establishing its identifiable presence in your community.

The Visual Effectiveness of Branded Awnings and Signs

1. Awnings and Signs Are Aesthetically Effective

Investing in an awning or sign for branding purposes is one of the most effective ways to increase curbside appeal and foot traffic for your business. While most commercial branding happens digitally these days, don’t discount the value and effectiveness of building a local audience. With an attractive awning or sign outside of your business, you can build intrigue and grab the attention of those driving or walking nearby who may not be familiar with your brand, while also making your business easy to find for those who do.

2. Awnings and Signs Are Functional

Awnings and signs not only provide an elevated display for your brand, but also shaded cover for your clients. If your business is located in Central Florida or somewhere with a hot or rainy climate, any protection you can provide to your customers from intense heat or storms will be appreciated and increase favorability for your business. Potential customers will not forget the shelter from the harsh sun that your branded awning provided them, making installing an awning a great way to show your customers that you care. Additionally, if your business offers outdoor seating, like a restaurant or café, your branded awning can increase the amount of people you can comfortably seat outside of your business.

3. Awnings and Signs Offer Affordable Branding

While branding and advertising your business is essential to its success, such efforts can eat up a majority of your business’ budget. Smart entrepreneurs are always looking for ways to advertise on a budget; a cost effective branded awning or sign can be a great way to achieve this. When compared to a billboard, a branded awning or sign is much more affordable and can be just as effective at getting your brand’s name out there.

Durable and Long-lasting Awnings and Signs in Central Florida

If you’re looking for affordable, durable, and long-lasting awnings and signs in the Central Florida area, contact Universal Awning & Sign. As Central Florida’s premier custom awning and sign manufacturers and installers, we build awnings and signs that can withstand Florida’s harsh weather and protect you and your home or business for years to come.

For more information on our products and services, contact Universal Awning & Sign today at 407-328-7781.