
The Role of Awnings and Signage in Effective Wayfinding and Navigation for Businesses
Every business wants to make their mark, but with dozens of influencers and advertisers vying for consumer attention at every moment of the day, it can be hard for a company to break through the noise. One of the most underrated ways for businesses to attract potential customers is through the use of custom awnings and signage that can not only increase awareness, but help save your business money in the long run.
How Awnings and Signage Help Your Business
- Pull In New Customers
Entering a new business can be daunting for consumers, especially if it’s unclear who they are or what they do. A custom awning or branded signage solves both of these issues. Not only do they immediately let people passing by know who you are and what your business is about, but they help set the tone of your business by giving people a baseline taste of your branding.
- Increase Brand Recognition
Even if people passing by don’t step into your business, custom signage can help attract them in the future. Awnings and other identifiable markers of your brand stick in the minds of consumers, increasing brand recall and recognition, which can lead to potential sales in the future.
- Expand Your Floor Plan
One of the most neglected pieces of any commercial property is the space just outside your business. Many reduce it to a place to hold lines or large crowds. However, custom awnings allow companies to reclaim the space outside of their establishment, providing more room for customers to wait, shop, or dine.
- Manage the Weather
While scientists still haven’t cracked the code on controlling when it rains, custom awnings are one of the most effective ways of meeting the weather on your own terms. Not only do they protect customers outside of your establishment from inclement weather, but they also serve as protection for your business itself from potential damage caused by severe weather.
- Save On Energy
For businesses in warmer climates, custom awnings are lifesavers when it comes to beating the heat in the summer months. Artificial shade created by awnings, or even large signage, can help reduce the artificial cooling costs of your business during the warmest times of the year, as well as provide much needed relief to customers who choose to stay outside.
Of course, these benefits only stick around for as long as your awnings. To make sure that your custom awnings and signage survive long enough for you to get a return on your investment, do your diligence by hiring the most effective awning and sign providers in your area.
Central Florida’s Most Reliable Awnings and Signage Provider
Universal Awning & Sign is Central Florida’s premier custom awning and sign manufacturers and installers. All our awnings are built to last in Florida’s harsh environment and will perform at a high level for years to come. To learn more about our products and services, call us today at 407-328-7781.