Making any aesthetic changes to your business requires you to measure the costs and benefits. One of the major changes you can make to attract customers is installing awnings and signs. Before you decide on an installation, however, it’s important to understand the return on investment, or ROI, of awnings and signs.

The Business Boosting Benefits of Awnings and Signs

Here’s what awnings and signs can do for your business.

• Draw More Clients and More Profits

A well-installed awning and sign will attract the attention of potential customers, leading them to enter your business. The more foot traffic you have in your store, the higher your sales potential grows. This leads to a positive ROI, turning out more profit for your establishment.

• Increase Visibility and Brand Strength

Custom awnings with your business’ colors and logo aren’t just a way to attract customers — it’s a way to strengthen your business’ brand. Not only will awnings and signs help your building stand out from the competition, but they will allow customers to get to know your brand before they even step inside. An attractive awning or sign helps you create a stronger and more lasting impression, one that is instantly recognizable and memorable.

• Save Money with Energy Efficiency

Awnings and signs can have a direct impact on your bottom line by saving you money. The shade-providing structures reduce the amount of heat that comes through your windows, leading to lower AC costs in warmer months. After offsetting the cost of your installation, you’ll begin to see such savings roll over into your positive ROI.

• Protect from the Elements

Whether it’s a heat wave or a rainstorm, awnings provide an inviting space that allows customers plenty of covered protection from the elements upon entry and exit. Having space to get away from the weather allows your customers to feel more comfortable and satisfied, since they know you’re taking care of their needs. This increased customer satisfaction translates well into positive word-of-mouth and repeat business.

• Create More Outdoor Space

Retail spaces and eateries can greatly benefit from more room outdoors. Extra awning-covered room outside means more space to show your products during a sidewalk sale or host customers during a seasonal or pet-friendly festival. This can contribute to your ROI by increasing foot traffic and sales.

Installing awnings and signs is an easy way to quickly boost your business’ ROI. Professionally-installed awnings are typically low-maintenance and provide an extra layer of protection for both businesses and homes, adding to your structure’s longevity and curb appeal. If you’re looking for an affordable, durable and long-lasting solution, trust the experts at Universal Awning & Sign.

Install Your Awnings and Signs with Universal Awning

Universal Awning & Sign is proud to be Central Florida’s premier custom awning and sign manufacturer and installer. Our wide range of awnings and signs are built to withstand the extreme Florida climate and tested to perform at a high level for years to come. To learn more about our products and services, call us today at 407-328-7781.