In today’s market, running a business is extremely tough. There’s always someone competing with you, and you have to try your best to think one step ahead of everyone else. How can you help your business stand out from others in your industry? What can you do to get an edge over everyone else?

A lot of companies don’t put a lot of consideration into their awnings. They just go with a basic, mass-produced awning and move on to other aspects of business planning. Take advantage of this oversight and set your business apart with a custom awning, designed perfectly for your business. A well-designed awning can attract customers, increase your visibility, and effectively convey your company’s values. Here are a few things to consider when it comes to designing an awning to fit the style of your business.

Design Shape

The first step is choosing what sort of awning shape you want. A vault canopy covers the walkway and entrance into your building and draws the viewer’s eye towards the front door. An A-Frame awning is shaped like the capital letter “A,” which gives a broad surface on the front for advertising. Single sloping or shed awnings provide the most area for graphic designs and work well on several types of buildings.  Finally, the domed awning is a classic look that doesn’t necessarily offer the greatest coverage from the elements, but it makes an aesthetic impact on passerby. Look through examples of each to determine which would work best on your building or storefront.

Graphics & Color

Now that you’ve chosen a basic awning shape; make it pop! Color and graphic elements in tandem with your awning design can all work together to make your storefront stand out. This doesn’t mean your awning has to be hot pink or highlighter yellow to attract attention; these sorts of color choices will quickly repel viewers. Instead, put some consideration into your company brand and image, and reflect these things with your awning graphics choices. The attention to detail and thoughtful decision-making will pay off and convey the style of your business.

Remember, one of the main purposes of an awning is to draw people into your business. All of your style decisions should be centered on that principle, so be sure that you awning shape and graphics are geared towards that goal. At the bare minimum, you’ll want to have the name of your business or your company logo prominently displayed so that potential customers can see it at a distance. If you are stuck, start with your company logo and make style decisions which enhance it.

Universal Awning & Sign is Central Florida’s premier custom awning and sign manufacturers and installers. All of our creations are built to last in Florida’s harsh environment and will perform at a high level for years to come. To learn more about our services, fill out the form or call us today at 407-328-7781.